Many online retailers with a large inventory struggle with writing and optimising product descriptions for all their products.
Textual provides a scalable solution for automating creating product descriptions. We have a unique solution for enriching the product data to be able to write natural texts that appeal to the customers.
We can write variations of descriptions in different lengths or for different channels. For example the webshop, Google Shopping, price comparison sites or for resellers.
Personalise the experience with on-demand content is proven to drastically improve conversion. Content tailored for a specific customer is easy to scale with Textual’s technology.
This could be used in for example e-mail, SMS or personalised texts in a webshop. Another use case is to provide retargeting and programmatic ads with more targeted offers based. This is a great usage of collected data such as abandoned cart or purchase history.